One of the biggest reasons for radio advertising in the UK is that it is a cost-effective means of marketing. Studies have shown that the average consumer-packaged item advertised on the radio delivers £9.88 in sales for every advertising pound spent.
https://www.articles-place.com/why-invest-in-radio-advertising-in-the-uk
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Ava Turner saved this story to Advertising and Marketing on August 16, 2023.